About Our Story, Our Promise

Hi, I'm Allie

I'm Allie Rapp, the designer behind The Cold Hearted Co. I started making type-driven designs around age 20, sharing quotes and phrases on Instagram. It grew into what you see here: stickers, socks, prints, wool pennants, apparel and gifts with a message. I also own and operate The Do Good Designer!

We're a brand that intentionally designs products to make you feel good and do good. We stand for welcoming all people, embracing our rebellious sides, and being bold. Above all, we believe being a good human is the most important thing.

All People Are Welcome Here Pennant, olive felt banner with pink and orange script hung on a brass rod by plants

Made to Make You Feel Good and Do Good

The name might throw you off, but the heart of the brand is warm. A lot of what I make is about mental health, because no one is okay all the time, and a little humor and encouragement go a long way. All People Are Welcome Here has been part of the brand since day one, and it's still the message I care about most.

Where You Can Find Us

Shop The Cold Hearted Co. in person at The LNK Society, a women-founded collective of local brands at 4019 S 48th St in Lincoln, Nebraska. It's open Wednesday to Friday 10 to 6, Saturday 10 to 5 and Sunday 12 to 4.

You'll also find us at markets like the Omaha Farmers Market, Gretna Farmers Market, Junkstock and Midwest Fest.

Cold Hearted Co Retailers

We're stoked to have partnerships with 90+ stores across the U.S. & Canada that carry our products! If you're interested in being a wholesaler, check out our Faire catalog.

Omaha Magazine: Meaningful Messages, Allie Rapp's Art for the Home (August 2026)

Big Fans Of Prioritizing Mental Health

Our name may throw you off, but don't get it twisted, we prioritize creating products that encourage you to put your well-being first. No one is okay all the time, so we embrace it with humor and an edge!

I always get compliments and everything is so high quality. I always feel happy when I wear CHC in public because I know people are reading it and it's making their day too!

Olivia S

Mesa, Arizona

I love the messages and colors on the stickers and prints! I'm a therapist who gets tons of comments on these, but my Tomorrow Needs You sweatshirt is my all-time favorite. So comfy and cozy too!

Emmy K

Cedar Rapids, Iowa

Can’t talk enough about this shop!! Everything she has is great quality. 10/10 love her products and The CHC!

Sarah J

Austin, Texas

The Cold Hearted Co has it all. The creative, classy, and sassy designs always brighten my day!

Mikaela A

Phoenix, Arizona

I love CHC gear, everything is always so trendy and cool and makes me feel more trendy than I actually am! Everything has such a positive message around it and spreads light and joy.

Ariel D

Denver, Colorado

My CHC shirts are the first thing I want to grab from my closet, and if I could live in my trucker hat, I would! The message is always meaningful, and they are so well-made. I am always watching for new drops from Allie!

Kali S

Lincoln, NE

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Designed to make you feel good & do good

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